Research & Analysis
IKOL Research
IKOL Research is dedicated to understanding the complex landscape of small businesses. Through rigorous data collection and analysis, we uncover the trends, challenges, and opportunities shaping this vital sector. Our research focuses on:
- Service businesses
- Ecommerce businesses
- Restaurants and gastronomy businesses
To date, we have analyzed over 3,100 businesses across 158 industries, providing a comprehensive understanding of market trends, consumer behavior, and competitive landscapes. Be sure to check out our blog posts and see what we've discovered!
Conducting research
Our methods
IKOL Research employs a diverse range of research methodologies to ensure the highest quality data and analysis. Our approach include:
- Website content analysis: evaluating how businesses present themselves online
- Direct outreach: contacting businesses via chat, email, phone, and forms
- Website functionality testing: assessing user experience and performance
- Comparative analysis: comparing industry websites for strengths and weaknesses
Empowering small business
Our mission
Our mission is to be a trusted partner in the success of small businesses. In our blogs and reports, we aim to:
- Uncover the latest trends and challenges shaping the small business landscape
- Provide actionable insights and practical tips for business growth
- Share informative and educational content
- Support small businesses in making data-driven decisions
